are recognised as key players of the circular economy, however, their
role has remained invisible in the circular economy. The industries,
political decision-making institutions as well as researchers see
end-users merely as passive adopters of the innovations and principles
of the circular economy than actors whose active involvement is needed
for ensuring the best circular development. The Citizen and Consumer
Engagement module aims at changing the understanding of end-users and
provides tools to engage end-users in circularity.
Consumer Engagement is a 5 cr module divided into Citizen Engagement
course, 2 cr, and Consumer Engagement Course, 3 cr. Therefore, the module
makes the division between two roles of end-users: as citizens and as
consumers. Citizen Engagement course identifies end-users as members of
society whose circular behavior is impacted e.g. by laws, regulations,
and policies, and whose engagement may be linked e.g., to civil
activism. The Consumer Engagement course identifies end-users as actors
in businesses whose behavior e.g., companies try to impact.
Schedule, Evaluation and the Pedagogical Guidelines
These materials provide teacher with the pedagogical framework for the whole course (Pedagogical Script). The Role Play Playbook describes how the core part of the course, the role play, proceeds starting from describing the setting and roles. The Role Play Playbook serves both teacher and students during the in the course.