PackAlliance (English)

Module 4. Citizen and Consumer Engagement

• 
  

  End-users are recognised as key players of the circular economy, however, their role has remained invisible in the circular economy.  The industries, political decision-making institutions as well as researchers see end-users merely as passive adopters of the innovations and principles of the circular economy than actors whose active involvement is needed for ensuring the best circular development.  The Citizen and Consumer Engagement module aims at changing the understanding of end-users and provides tools to engage end-users in circularity.
  
  Citizen and Consumer Engagement is a 5 cr module divided into Citizen Engagement course, 2 cr,  and  Consumer Engagement Course, 3 cr. Therefore, the module makes the division between two roles of end-users: as citizens and as consumers.  Citizen Engagement course identifies end-users as members of society whose circular behavior is impacted e.g. by laws, regulations, and policies, and whose engagement may be linked e.g., to civil activism. The Consumer Engagement course identifies end-users as actors in businesses whose behavior e.g., companies try to impact.
  

• 
  

  Citizen Engagement
  

• Schedule, Evaluation and the Pedagogical Guidelines

  These materials provide teacher with the pedagogical framework for the whole course (Pedagogical Script). The Role  Play Playbook describes how the core part of the course, the role play, proceeds starting from describing the setting and roles. The Role Play Playbook serves both teacher and students during the  in the course.
  
• Pedagogical Script Citizen Engagement File
• Role Play Playbook File
• Role Play Schedule File
• 
  

  Activities and Materials
  

• Circular Economy and Society - slide show File
• Circular Economy Concepts File

  This material provides a template for fill-in activity.
  

• Participation in Plastics - slide show File
• Understanding Controversies - slide show File
• Chemical Recycling in the Circular Economy of Plastics - slide show File

  This is role play related content
  

• 
  

  
  

  Consumer Engagement
  

• Time Schedule, Evaluation and the Pedagogical Script
  

• Time Schedule and Evaluation: Consumer Engagement File
• Pedagogical Script: Consumer Engagement File
• Appendix Task 1 (to the Pedagogical Script) File
• 
  

  Activities and Materials
  

• Consumer Behaviour in Circularity File
• Consumer Communication and Engagement in Circularity File
• Value Creation and Circularity File
• Lean customer development Innovation project File